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Scent Marketing Institute
7 Fox Meadow Road
Scarsdale, NY 10583
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+1 (646) 236-4606
info@scentmarketing.org

Scent Marketing Institute Europe
(+31) 653226162
bas.dehaan@scentmarketing.org

 

Scent World - Sniffapalooza

Sniffapalooza

Special Offer for Sniffapalooza Members!

As a Sniffapalooza fragrance aficionado, you can save up to $260 when you attend ScentWorld, the premier scent and sensory marketing event in the world. ScentWorld is a three day conference, taking place in New York City, at the Marriott Downtown on February 6-8, 2013.

Attendees can:

  • Learn how scent can and is being used in non-traditional ways beyond perfume and fragranced beauty and personal care products to enhance the customer experience and the bottom line. 
  • Rub elbows with the perfumers who have created some of your favorite fragrances
  • Join Sniffapalooza founder Karen Dubin, Candice Sabatini, Editor in Chief & Publisher of Beauty News NYC and other fragrance experts at a special roundtable session
  • Hear about how perfume brands go from concept to reality

ScentWorld is one of the hottest tickets in New York City for marketing executives, retailers, hotels, branding experts, scent and sensory marketing firms, CPG companies, fragrance houses and anyone interested in better business and better living through the senses.

 

Special Sniffapalooza Guest Price

Admission to ScentWorld 2013 includes:

  • Two full days of fascinating presentations from the top minds in scent and sensory marketing
  • Continental breakfast, both days
  • Evening events:
    • Welcome reception
    • Awards Gala Cocktail Party
    • Awards Gala  Dinner
  • Full access to exhibition area
  • Networking with scent and sensory marketing experts and solution providers from all over the world
  • Book signings
  • Admission to both roundtable sessions on Friday, February 8th (see details below)

This $1299 value is available to you for only $1039 --a savings of $260 and 20% off! 

 Discounted price only $1039.20 



Or, if you prefer, you can just come for the roundtable sessions and get a discount on one or both!

"The Creation of Scent Advertising and Messaging: An Insiders' View From the Creators" 

Join Jon Bond, CEO at Big Fuel Communications and co-founder of groundbreaking agency Kirshenbaum Bond and Partners and Ameena Meer, Creative Director and creator of the concepts and stories behind some of the world's most famous scents as they show you how they created the marketing campaigns that through visual imagery and sound, captured the essence of top selling perfumes and propelled them to bestsellers.

Friday, February 8, 2013 at 3:00 PM

Discounted price only $35 (a savings of $5)


"Smelling, Feeling, Wanting, Learning: A Scent Lovers' Workshop 

 If you are a perfume aficionado, you need to be here! Karen Dubin, Founder and director, Sniffapalooza, Candice Sabatini, Editor in Chief & Publisher of Beauty News NYC, Sue Phillips, Founder and President, Scenterprises and Mark Behnke, Managing Editor of Ca Fleur Bon will discuss what's hot and what's not, and you will have a chance to experience a variety of different fragrances.

Friday, February 8, 2013 at 4:15

Discounted price only $35 (a savings of $5)


Both roundtable sessions 

Attend both fascinating roundtables sessions for a discounted price of only $60 (a savings of $15)!

Limited Quantity of Day Passes Available for only $549!

Day Pass - Thursday, February 7th

Enjoy fascinating lectures from world-renowned experts on scent and sensory marketing, including:

  • Keynote speaker Dr. Alan Hirsch, groundbreaking scent researcher and inventor of commercially successful weight loss product, Sensa (TM) based on his research, speaking on taking research and implementing it in the market.
  • Dr. Michael Smith, head scientist for top neuromarketing research company, Neurofocus, speaking on how to identify sensory high points in the consumer experience and capitalize on them in marketing.
  • Carmine Santandrea, Robert Mueller-Gruneow and Neal Harris with a panel discussion on the future of scent marketing
  • Andrew Kindfuller, CEO of ScentAir, with scent marketing case studies from around the world
  • Eric Albee, CEO of Aromatic Fusion on the latest technology and applications for delivering scent
  • Eileen Hedrick, VP of regulatory affairs for Belmay Fragrances on global regulations and safety issues affecting scent marketing
  • Dr. Maureen Morrin, prolific scent and sensory marketing researcher, on using scent to spark consumer memories
  • Note: the day pass does not include the Gala cocktail party or dinner Thursday evening

Day pass for Thursday - $549


Day Pass - Friday, February 8th

  • At breakfast, listen to acclaimed brand expert Jim Joseph on building the brand experience
  • Keynote speaker, Professor Diana Derval, President of Derval Research on the surprising biological basis for our sensory perception and preferences
  • Nicola Pozzani, CEO of SSense, on a holistic experience of scent 
  • Siegel+Gale branding and creative gurus Austyn Stevens and Andreas Ruggias on bringing utilizing scent in branding
  • Matt Frost, of IFF, Dr. Syed Shamil of Mane and Sue Phillips of Scenterprises in a panel discussion of fragrance trends
  • Christophe Laudamiel, perfumer and founder of Dream Air on why he oriented his new fragrance house towards ambient scenting rather than fine fragrances

Day pass for Friday - $549


 

Welcome Reception: Great Networking $75

  • Meet and greet the speakers, sponsors , exhibitors and attendees from over 21 countries
  • Special guests and presentations

       Wednesday, February 6th   6:30-8:00pm


Gala Awards Cocktail Reception and Dinner:  Evening with the Insiders  $185

  •  Network with the award winners, speakers , sponsors, exhibitors, and attendees from around the globe
  • Keynote Speaker: Noted Author, Curator and Critic Chandler Burr ; and special guests including NY State  Senator Liz Krueger
  • Awards Presentations and Ceremony
  • 3 Course Dinner and Wine

      Thursday , February 7th   7:00-9:00pm


 

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